Niki writes a column on flavour combinations every Thursday in The Times.
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Have you thought about marketing your book as a computer application? It is well suited to an interactive web site, or a smart phone app. It could even be the heart of a food oriented social network. The marketing would be tricky – not many businesses have figured out how to monetize these things yet, but as an active database the pairings could easily be expanded, so a subscription model could make sense. A service based on an active database also gives you an opportunity to include bad combinations to avoid.
I have partners looking for apps to develop, and we would love to collaborate. Two of us are in the US, and two are in Europe.
I totally agree! I was hoping to find the same thing when I read the book. Can’t wait to try the Chcolate soup with toasted almonds!
Dear Kathy
Duly noted. And yes, do try the soup. It’s a lovely combination.
Best wishes
Niki
Further unsolicited suggestion: start small Niki. Do an app for just a few common items like garlic, basil, chili, chocolate, strawberries and Coffee (picking some common favourites of mine) – then go from there more if it works.
Found your book last night from a 20 year old friend who found it on Pintrest. Now we are using it to consider signature drinks for a barista competition. [The question is: what goes with coffee that no-one has ever done?]
-Derek
A beautifully presented app would be fantastic with this. As an opinion, I can imagine a price point of sub £3 in the Android an iOS app market. Selling significant numbers with no costs of distribution as well as mutually supporting and encouraging sales of the companion book would be some of the advantages. As someone who researches trends and makes popular apps, I would caution against a subscription service – it would be unworkable and unnecessary here. Also I would suggest against using an active server-side database, as many users will be inconvenienced by constantly needing a connection in their kitchens and some will be stopped from using it altogether E.g. iPod Touch users, etc.
Dear Justin
Thanks for your advice – will bear it in mind.
Best wishes
Niki